Negroni Week at SOUL

Negroni Week starts on 21 September, but SOUL is taking the celebration beyond a week and turning it into a month-long affair as SOUL Goes Red with Campari.

To celebrate the Red Passion, SOUL's bar team has crafted a limited collection of cocktails showcasing Campari in five unique expressions. Expect the unexpected.

And of course, no Campari Month would be complete without paying tribute to the cocktail that started it all. Created for Count Camillo Negroni when he asked for a little more kick in his Americano, the bartender substituted soda with gin and a legend was born. Like black liquorice, vinyl records, or reality TV, the Negroni is an acquired taste, but once you're in, there's no going back. It's not just a cocktail, it's an invitation to indulge — right up there with the martinis and Manhattans of the grown-up drinks world.

For every Negroni enjoyed, SOUL will donate $1 to Negroni Week in support of the Slow Food Movement. This international initiative champions food that is good, clean, and fair while also protecting local traditions and promoting a sustainable, ethical food system.

So clear the calendar, stay for one more round, and let a little Italian flair colour your next night out.

Welcome to Club Campari. Red never looked so good.